THEORY OF CONSUMER BEHAVIOUR

THEORY OF CONSUMER BEHAVIOUR
Теория потребительского поведения
Теория, рассматривающая проблему потребительского выбора, т.е. каким образом потребители распределяют свой доход на покупку товаров и услуг. Согласно теории потребители стараются максимизировать полезность или удовлетворение, которое можно получить, расходуя свой ограниченный доход. В теории объясняется, почему кривая спроса имеет нисходящий уклон. См. также Consumer equilibrium, Diminishing marginal utility, Price effect, Income effect, Substitution effect, Revealed preference, Economic man.

Новый англо-русский словарь-справочник. Экономика. — М.: Флинта, Наукa. . 2010.

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